TWO businesses have come together to sponsor the comeback of the Sports Mail.
The Ageas Bowl, home of Hampshire cricket, and All About Tea, a shop off Winston Churchill Avenue in Portsmouth, put themselves forward to sponsor this weekend’s edition of the Sports Mail.
The pair are the latest firms to sponsor the Sports Mail, brought to fans mere hours after the final whistle on match-days. Tomorrow it will centre around Pompey’s away game at Mansfield.
More than 5,000 fans bought the first one of the season, supporting the newly-relaunched publication that has become part of Portsmouth Football Club’s fabric.
And both companies are looking forward to the partnership.
Commercial director at The Ageas Bowl, Stuart Robertson said: ‘We are delighted to be sponsoring the Sports Mail this weekend.
‘It is a fantastic publication which, I know, is read by thousands of Hampshire and England cricket fans around the Portsmouth and Fareham area.’
The News had to stop printing the Sports Mail after many fans were concerned about the future of their club and stopped buying it.
But there was outcry when it was announced that the publication, which had been going for 109 years, would be stopped.
The News is proud to have been able to relaunch the Sports Mail, but needs the support of fans and businesses alike to keep going.
Stuart added: ‘It’s coming to the “business end” of the season at The Ageas Bowl.
‘The Hampshire Royals are looking to book a home semi-final in the Yorkshire Bank 40 competition.
‘Also England are taking on Australia in both a NatWest T20 International and a NatWest One Day international at the ground before the end of September. We appreciate the help the Sports Mail and The News give us in communicating with the local fans.
‘They come down and support both teams every season and make The Ageas Bowl such a fantastic atmosphere for sport.’