We’ve seen David Beckham doing it. Likewise, Rory McIlroy and Tiger Wood joined ranks to make a splash all in the aid of charity.
Rio Ferdinand has got involved. So has John Terry.
Now, Pompey legend Alan Knight has boosted that elite list further by adding his name to those who have undertaken the Ice Bucket Challenge.
For those of you who refrain from social networks, the phenomenon involves people being soaked with buckets of freezing water in the name of charity.
Knight did his bit for his nominated breast cancer charity by taking a soaking from Pompey boss Andy Awford this week.
National radio presenters bemoaned the fact Beckham had to remove his shirt for his effort, while others stayed clothed.
Well, the Adonis that is Knight has followed Beckham’s lead for his video.