Adding personal touch is a boost for Rolls-Royce

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MAKING the special that little bit extra-special may be all in a day’s work for the bespoke department of Rolls-Royce, but new figures have shown that the personal touch is helping the Goodwood-based firm go from strength to strength.

Work has already begun to extend the department, which arranges for one-off paint colours, upholstery, humidors and picnic hampers to be added to Rolls-Royces.

Now it has been revealed that more than half of those lucky enough to buy a new Ghost and Ghost Extended Wheelbase model last year turned to the department to make their car exclusively their own.

In total, 56 per cent of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

The move to highly personalised Rolls-Royce Ghost models follows an increase in sales of bespoke Phantom family cars last year.

More than eight in every ten Rolls-Royce Phantom models passed through the hands of the team’s designers before being delivered to a client.

In some markets in the Middle East every Phantom featured bespoke content.

‘It is always our goal to exceed our clients’ highest expectations and fulfil their innermost desires,’ said Torsten Müller-Ötvös, Rolls-Royce CEO.

‘With highly bespoke Phantom and Ghost models, we are able to achieve this.

‘The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.’

The number of those working at the car firm’s UK base in Goodwood will double by the end of this year, and the company is also about to expand its manufacturing facility. Work will begin next month.