Ben Ainslie Racing secures deal with Land Rover ahead of America’s Cup World Series

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THE British sailing team competing in the Portsmouth America’s Cup World Series next month has secured a new partnership with Jaguar Land Rover.

Ben Ainslie Racing announced the sponsorship deal at its America’s Cup headquarters in Old Portsmouth this morning. As exclusive innovation partner, Jaguar Land Rover’s engineers and designers will work closely with the team to provide ‘race winning technology’.

The BAR team has now been renamed Land Rover BAR as part of the deal.

Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: ‘At Land Rover we have a long history in sailing.

‘This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does.

‘Yes, we make cars, but we will make a real difference to the performance of the Land Rover BAR team, and we will help create the fastest boat possible in the hope of bringing the America’s Cup to the UK.’

The BAR team

The BAR team

Olympic sailing hero Sir Ben Ainslie, team principal of Land Rover BAR, said: “We are delighted to have Land Rover as our Title and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team, and our Technical Innovation Group.

‘Together we will develop race-winning technology for our America’s Cup Class Land Rover BAR will start their challenge for the America’s Cup at home in Portsmouth in the Louis Vuitton America’s Cup World Series Portsmouth, in a month’s time.

Over 90,000 tickets have already been sold for the cup series, taking place off Southsea Common from July 23 to 26.

This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does

Mark Cameron, Jaguar Land Rover