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FIVE businesses from Wickham and Bishop’s Waltham have decided to take their customer service to the next level with a training day.

The course, which would normally have cost £95, was offered to participants for £25, thanks to a subsidy from the government’s Employer Ownership Fund.

Delivered by Marcus Pescod from the National Skills Academy for Retail, the World Host course comprised many elements of the training given to the Games Makers of London 2012.

Participants developed their skills in key areas such as how to empathise with the customer and the importance of remembering and using customers’ names.

The course also looked at how staff can go an extra mile.

Loreena Maguire from Studio 6 in Wickham said: ‘The course has given me a better understanding of how excellent customer service affects the business.’