Businesses urged to buy coffee for cause

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A CHARITY is calling on businesses to help transform the lives of hundreds of thousands of people around the world – just by switching to a new brand of coffee.

International maritime charity Sailors’ Society, based in Hampshire, launched its BySea coffee range on Monday.

It has been visiting businesses around the county this week, offering employees free cups of coffee.

Ethically-sourced and socially responsible, the first two blends from India and Brazil were chosen as the charity is expanding its work in these countries.

Sailors’ Society CEO Stuart Rivers said: ‘More than 90 per cent of everything we own and use comes by sea, by seafarers who are typically away from home for nine to 12 months facing violent storms, loneliness and isolation and even piracy and terrorism. BySea, even just by the name, reminds us of the journey our coffee has made before it reaches our cup.

‘Everyone needs coffee, so using BySea is an easy way for businesses to get involved.’

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