Children in Need: Computer firm Novatech launches 24-hour challenge

The Novatech Children in Need event Picture: Rachel Edge
The Novatech Children in Need event Picture: Rachel Edge

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A COMPUTER company has taken an innovative approach to fundraising for Children in Need.

Employees at Novatech took part in a 24-hour virtual reality full motion simulator endurance race at their showroom today.

The stall at Novatech Picture: Rachel Edge

The stall at Novatech Picture: Rachel Edge

The event, which was streamed online, started at 9am and is due to end at 9am tomorrow morning.

Jerry Hughes, digital marketing executive at Novatech, said: ‘Children in Need is a great cause and we wanted to do something for it.

‘It’s our way of helping out.’

Novatech staff took turns to wear the virtual reality headset and participate in a driving game based on the famous Le Mans 24-hour race held in France every year.

Pudsey Bear

Pudsey Bear

Customers to the store were also greeted by a large cake sale arranged by the staff to help reach their target of £1,000.

Asked how they would maintain their stamina during the night, Jerry said they would ‘drink a lot of coffee and Red Bull’.

‘Anything to keep us going,’ he said.

Donations are welcomed via Novatech’s JustGiving page.