A COMPUTER company has taken an innovative approach to fundraising for Children in Need.
Employees at Novatech took part in a 24-hour virtual reality full motion simulator endurance race at their showroom today.
The event, which was streamed online, started at 9am and is due to end at 9am tomorrow morning.
Jerry Hughes, digital marketing executive at Novatech, said: ‘Children in Need is a great cause and we wanted to do something for it.
‘It’s our way of helping out.’
Novatech staff took turns to wear the virtual reality headset and participate in a driving game based on the famous Le Mans 24-hour race held in France every year.
Customers to the store were also greeted by a large cake sale arranged by the staff to help reach their target of £1,000.
Asked how they would maintain their stamina during the night, Jerry said they would ‘drink a lot of coffee and Red Bull’.
‘Anything to keep us going,’ he said.
Donations are welcomed via Novatech’s JustGiving page.