Firms and organisations of all sizes are being asked to show their support for Help for Heroes by holding office cake sales during Bake for Heroes fortnight, which runs from April 15 to 30.
They can simply hold a bake sale at their workplace to raise funds for Help for Heroes – but those who are feeling particularly creative are invited to have a go at creating their company logo or name in cake form.
Company creations can be shared on Facebook via facebook.com/bakeforheroes or on Twitter using the hashtag #bakeforheroes.
Once they’ve been shared online, it’s time to share in person by asking colleagues, clients, customers and friends to buy a cake or slice to raise funds to support wounded, injured and sick service personnel, veterans and their loved ones.
Supporters of all ages and all around the UK have cooked up more than £850,000 for Help for Heroes since the Bake for Heroes fundraiser began in 2009 – and organisers are hoping to take that through the £1m barrier this year.
Bake for Heroes, which is backed by The News, has the support of celebrity chef Rosemary Shrager, whose grandfather was in the army.
She said: ‘It’s lovely to be able to lend my support to a charity that is close to my heart.
‘Bake for Heroes is a wonderful fundraising initiative. I think as many people as possible should get baking to help the heroes who keep our country safe.
‘Whether you’re a novice or experienced baker, let’s get everybody baking!’
To register to take part visit bakeforheroes.org.uk or call 01980 846459.
Everyone who registers has the chance to win a Kenwood kMix, donated by Debenhams.