Digital marketing firm boxChilli in Waterlooville marks 15 years in business with a brand refresh after winning new clients

A DIGITAL marketing firm in Waterlooville has refreshed and reinvigorated its brand identity as it marks its 15th – and busiest – year in business.

Promoted by Federation of Small Businesses
Monday, 27th September 2021, 5:54 pm

boxChilli, like many businesses, had a humble beginning - at Anders Bohea’s dining room table with a laptop and mobile phone in 2006.

Now in its 15th year, boxChilli, which employs a team of 22 talented marketing professionals, has had one of its most successful years and is winning contracts from some of the south’s biggest businesses.

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Staff at BoxChilli in Waterlooville, celebrating their 15th anniversary. Picture: Mike Cooter (270921)

Managing director Anders said the business is also proud to support many of the of the south’s iconic brands such as Covers, Southampton University and Typhoon Wetsuits, as well as big national brands such as The Compass Group and the NHS.

He credits their unparalle led work ethic with the firm recently winning Owton’s Family Butchers and The Care Concern Group as new clients.

To celebrate the firm’s milestone, design director Luke Keil has reinvigorated boxChilli’s brand identity.

He said: ‘The creation of the new boxChilli brand was to simplify the logo to be recognisable at a glance.

Anders Bohea (48) - founder and Managing Director at BoxChilli. Picture: Mike Cooter (270921)

‘The simplified B and bold pink, black and white branding was designed to become an iconic part of boxChilli’s personal no-nonsense high-quality work that stands out amongst the competition.’

On 15 years in the industry, Anders said: ‘I joke that boxChilli is a 15-year overnight success, but I am so honoured and humbled by the hard work, dedication, and loyalty of my team here at boxChilli, that have made the company what it is today. I am so proud of everything that we have achieved, and I am looking forward to another 15 plus successful years.’

boxChilli also has offices in Chichester and Southampton.

The leadership team at BoxChilli. Pictured: Luke Keil (32, Design & Development Director), Alexandra Pinhorn (39, PR & Marketing Director), Anders Bohea (48, MD and founder), Tina Bohea (40, Finance Director) and Michael Addis (29, Campaign Delivery Director). Picture: Mike Cooter (270921)