WITH its picturesque harbourside views and pretty architecture, Emsworth has always been a bit extra special.
Now its businesses are going the extra mile to make sure they stand out from the crowd.
More than 30 independent shops, pubs and cafes have joined a loyalty card scheme, which was being launched in the town today.
The Emsworth Extra Card will see a prize draw being held every month, with the lucky winner getting £25 in shopping vouchers.
An additional prize will be awarded each month from a business.
Rewards for the next four months include dental treatment worth £147 and cream tea for two.
The card is part of major drive by Emsworth Business Association to get more people using independent shops following a drop in footfall last year.
Mary Coburn, who has run Classy Cooks in North Street for the past seven years, said: ‘It was a really attractive idea because it’s very simple.
‘It’s an incentive for people to come and shop in Emsworth.
‘I think people don’t always realise the number of different shops there are in Emsworth and the variety.
‘We would hope this encourages people to try different shops.
‘A prize draw is always fun.
‘Hopefully it will be a little bit of a push for people that instead of going to the big supermarkets they can come here.’
The card is simple to use and participating shops will have a window sticker.
Shoppers get the card stamped every time they spend £1 or more.
By collecting 10 stamps from four or more businesses, the card will be filled.
The card can then be dropped off at a collection box in Northern Lights, Pantry Weigh or Classy Cooks to enter the prize draw.
The Mayor of Havant, Gerald Shimbart, was in Emsworth this morning to launch the scheme and was handing out cards to shoppers.