Fareham firm creates technology to help car dealerships offer contactless service to help with social distancing

A DIGITAL agency is putting car dealership customers in the virtual driving seat during the coronavirus pandemic.
MediaBase Direct’s e-Reception book system can be used as part of its contactless solution using QR codes for visitors to scan to get detailed information about a vehicle as part of MediaBase Direct's contactless solution to support social distancing in car showroomsMediaBase Direct’s e-Reception book system can be used as part of its contactless solution using QR codes for visitors to scan to get detailed information about a vehicle as part of MediaBase Direct's contactless solution to support social distancing in car showrooms
MediaBase Direct’s e-Reception book system can be used as part of its contactless solution using QR codes for visitors to scan to get detailed information about a vehicle as part of MediaBase Direct's contactless solution to support social distancing in car showrooms

Fareham-based MediaBase Direct (MBD) is using technology to protect visitors and staff, with a contactless system for showrooms and used car courts.

The innovative ‘Contactless Digital Safeguarding’ solution complements physical measures being introduced in showrooms to combat coronavirus, including likely restrictions on visitors sitting in cars to avoid the risk of cross-contamination.

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Visitors can scan Quick Response (QR) codes on their smartphones to access instant information about an individual vehicle, request more details, book a test drive, or leave their contact number and email.

The codes can also be positioned on used vehicles outside to allow potential buyers to access details when the sales centre is closed – giving dealerships the edge on competitors and providing enhanced customer service.

MBD has launched the new system as the auto industry embraces digital integration and seeks new ways of working during the pandemic, including ‘click and collect’ for cars ordered online or over the phone.

Dealerships are hoping to be able to open their showrooms on June 1 following the latest Government advice for retailers.

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Daniel Jain, MBD head of product, said: ‘Many dealerships are putting physical measures in place but may have overlooked the importance of a robust digital safety system.

‘Introducing a contactless solution will strengthen their workplace practice in health and safety while delivering an enhanced, modern customer experience which goes beyond that of the pre-Covid dealership.

‘It will propel dealerships into the digital age with rich content, including compelling videos and brilliant images, at the customer’s fingertips while giving them confidence to return to the showroom.’

The QR system will allow test drives to be booked at set intervals with fast-track entry to cut waiting times and queues in support of social distancing while providing greater customer service.

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Potential customers will also have information stored on their smartphone to review later – cutting the amount of sales brochures required and showroom waste.

It also dovetails with a companion app which sends notifications so staff can meet visitors quickly and escort them from communal areas to maintain safe social distancing.

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