Firm goes up against big guns

Picture: Malcolm Wells

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NORTH Harbour-based cycling shop Wiggle, which does all its business online, is one of only six firms in the running for a national award.

Staff are hoping to win Product Innovation of the Year at the Oracle Retail Week Awards 2011, taking place on March 17.

Wiggle is up against Tesco, Boots, Waitrose, Asda and the Conran Shop, and is hoping its range of bikes, Verenti, will ride off the competition.

Tim Danaher, editor of Retail Week, said: ‘With the continuing pressures on consumer spending, these retailers have shown great imagination and creativity to ensure they offer the consumer what they want – good quality and innovative products at affordable prices.’