A PORTSMOUTH printing company is leading the way with a new environmentally-friendly product.
Instead of using PVC to make products such as banners and point-of-sale displays, which is estimated to take up to 500 years to biodegrade, Biomedia, an offshoot of the Gardiner Graphics Group based in North Harbour, is using a product which will disintegrate in five years or less – and will only begin to deteriorate when it is put in landfill.
The innovative new product is already being used by Dulux, B&Q and is being trialled by Tesco.
And, today, the company is set to present the product to the London Organising Committee of the Olympic and Paralympic Games.
London Zoo has also signed up to have the product, as has BAA, for its Scottish airports.
Simon Brinsmead, who has been marketing the product, said: ‘The point that we want to make is that we’re not green activists by any means but Biomedia is a step in the right direction.
‘The use of PVC can cause very detrimental health problems during the manufacturing process, and when it is put in landfill it does not break down.
‘We are targeting the commissioners of printed work to ask their printers to use Biomedia as more environmentally-friendly alternative.’
How Biomedia is made is a secret guarded just as closely as the recipe for Coca-Cola.
But its diversity as a product means it is to be used for the health and safety in the workplace posters that it will be law to have in every office and factory in Britain by the end of March 2014.
The print quantities will run will be in the millions, and every poster will be recyclable and biodegradable in landfill.