Firm's software is tackling road safety dangers

Blueflame Digital in Whiteley worked with Bill Bridger, an advanced driving instructor for 20 years, to create the software that shows people that 
distractions at the wheel can 
kill.

Hampshire Constabulary’s Road Safety Sergeant Rob Heard said: ‘The fatal four causes of road traffic incidents are speeding, use of mobile phones, driving under the influence of drink and drugs and not wearing a seat belt.

‘We want to engage with people to rethink their driving habits and re-evaluate their driving when they realise how the slightest distraction when driving, can completely destroy people’s lives, in an instant.’

Janie Biddiscombe, project consultant at Blueflame Digital, said: ‘We are passionate about applying simulation “games” to serious purposes for the best learning experiences and developing the software programme for this project was very serious indeed.

‘To raise awareness and rethink their behaviour at the wheel of their car, we were determined to cover every potential hazard encountered in the driving simulator.

‘Not everyone learns in the same way through books, or presentations.

‘Hands-on experience and interactive behaviours can often help people to retain information and learn quickly and effectively.

‘It can be reinforced with direct messages too, through the power of virtual reality.’

Mr Bridger added: ‘The way this simulation has been put together is really professional.

‘They have taken the idea and really brought it to life, encapsulating all the messages needed to tackle these issues, which are often lost in other presentations or training materials.’