Franchise based on film is in fast lane to success

A GLOBAL community franchise inspired by an academy award-winning film is enjoying ongoing success.
By The Newsroom
Published 21st Dec 2017, 16:35 BST
Updated 21st Dec 2017, 16:41 BST
Rachel Scott with one of her customersRachel Scott with one of her customers
Rachel Scott with one of her customers

Driving Miss Daisy, with headquarters in Port Solent, has marked its 30th franchise since its launch in 2014.

The film stars Morgan Freeman, whose character acts as a driver for an elderly client.

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The business model mirrors the blockbuster idea, providing a driving service for the elderly, children, disabled people and anyone unable to drive.

UK founder Paul Nuth said: ‘I’m delighted that Driving Miss Daisy has celebrated its 30th UK franchise.

‘We’ve transported children, the elderly and even pets, as our spacious cars can accommodate push-chairs, wheelchairs and even folding mobility scooters.

‘All of our drivers are qualified first aiders and we are presently engaging in dementia and Alzheimer’s awareness courses.’

The fleet of company vehicles are recognisable as each one is branded with a daisy symbol and the drivers are referred to as ‘daisies’.

Related topics:Port Solent