Funeral director critical of possible price war

THE start of a potential price war between major funeralcare firms is nothing to fear, according to a Hampshire funeral director.

Monday, 10th September 2018, 10:27 pm
Updated Monday, 10th September 2018, 11:33 pm

James Keen from A H Freemantle in Titchfield has questioned the integrity of corporate funeral providers as Co-Op Funeralcare and Dignity battle it out for the lowest price.

The Co-op announced yesterday that it would be reducing the cost of all its funerals by £100.

Earlier this year corporate funeral providers were told to be more upfront about the way they price their products and services

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But Mr Keen said: '˜The Co-op has been making a significant profit for many years at the expense of those who use them. The public perception that they provide value for money is unfounded.

'˜We have never taken advantage of people financially at such a sensitive time. The Co-op does not and has never made their prices clear and is guilty of up-selling to people when they are most vulnerable.

'˜We have openly advertised our prices for more than seven years now, and indeed were one of the first funeral directors to do so.'