Sweet Dreamers hasÂ secured a new listing with BootsÂ for the toy. The three-month exclusive dealÂ will see the must-have bird, for teething babies, land in 114 stores by January 2019 and online.
Lynda Harding,Â founder of Sweet Dreamers, who are the exclusive distributor of Gertie the Good Goose in the UK, said: '˜We are absolutely thrilled to be stocking Gertie the Good Goose in Boots. Targeting one of the national,Â much-loved retailers was a strategic decision and we are pleased it hasÂ proved successful. With the help of Boots UK we hope lots of babies teething pain is soothed this winter.'Â
Sweet Dreamers won best overall business at The NewsÂ Business Excellence Awards earlier this year.Â Â