Goodwood-based Rolls-Royce celebrate their best ever year

Picture: Malcolm Wells

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ROLLS-ROYCE had its best year on record in 2011, selling more cars than ever before in its 107-year history.

The ultra-luxury car manufacturer, which has its home near Goodwood in West Sussex, said it sold 3,538 cars last year.

The figure is 191 more than its previous record, set in 1978.

Rolls-Royce said its biggest market was China, with sales in the wider Asia-Pacific region up 47 per cent compared to 2010, followed by the USA and then the UK.

‘We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story,’ said Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars.

‘Our business is in excellent shape.’

Work to expand Rolls-Royce Motor Cars’ bespoke service, which personalises each new car for its prospective owner, is set to start its Goodwood base from next month.