Historic first for Rolls-Royce

SLEEK The Rolls-Royce Ghost
SLEEK The Rolls-Royce Ghost
Ian Luckett with Steven Small

Winning driver cannot believe his Lucketts

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ROLLS-ROYCE has announced that it will enter the South American market for the first time in the company’s history.

The firm, based in Goodwood, is working with future dealers in both Brazil and Chile.

Chief executive Torsten Müller-Ötvös, is visiting the region to meet the dealers as well as customers, prospects and members of the media.

He said: ‘Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products.

‘Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.’

The news comes at a time when Rolls-Royce, reported its sales figures have increased by 41 per cent between January and September.