Honour brings sweet success for company that helps families get a good night's sleep
'˜IT HAS raised our profile locally and helped secure major contracts'.
That's the view from Lynda Harding, founder of Waterlooville firm Sweet Dreamers, which wonÂ Overall Business of the Year and Small Business of the Year award atÂ The News' Business Excellence Awards 2018.Â
Lynda, pictured on our cover, said they had seen a rise inÂ interest from local independentÂ retailers and from local parents.Â
She said: '˜We have also seen a rise in orders from local parents. They didn't realise we were in their area.'Â
Lynda said that as well as the boost to business, they had appeared atÂ trade and consumer shows, and secured major contracts with large retailers such as John Lewis, Boots, plus many more.Â
Sweet Dreamers has also just launched its upgraded Ewan Deluxe, which has a motionÂ sensor and a removable pod making it machine-washable.Â It alsoÂ branched out into range of other products such as Gertie the Good Goose, a teether, and flat versions of Ewan and comforters.Â Plus it has two products, which are top secretÂ as they are still inÂ development.Â
Lynda, a mum of six,Â set up Sweet Dreamers after she invented a sleep aid to help her young son. After seven years in development, the product finally hit the shelvesÂ in 2010.Â
Lynda said: '˜When we first set up, and it was just me, you have dreams of seeing your product become a household name.
'˜To think that weÂ have achieved that is beyondÂ my wildest dreams.
'˜The fact that we are helping so many children and families to get better quality sleep, making themÂ happier, is a brilliant feeling.'Â