HAMPSHIRE kitesurfing enthusiast James Crook has started his own business, Forty1 Kitesurfing.
The entrepreneur is turning his passion to profit and is setting up shop in Portsmouth.
The company designs and manufactures components and sustainable clothing for the kitesurfing industry.
James has over 13 years’ experience within the sector and his business works to determine how products break, how fluids pass over them and endeavours to follow the entire design process from its inception through to the manufacturing process.
James works closely with the community, enlisting local designers to provide clothing with locally-inspired artwork. James said: ‘Last weekend my stand at the Virgin Kitesurfing Armada event featured clothing designs inspired by Hayling Island.’