Millions invested to improve Portsmouth superstore

REVAMP Mike Stafford, manager of Asda in Fratton which has had a refit. Picture: Paul Jacobs (14597-1)
REVAMP Mike Stafford, manager of Asda in Fratton which has had a refit. Picture: Paul Jacobs (14597-1)
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A SUPERMARKET in the city centre has had a multi-million pound re-model.

The Asda superstore in the Bridge Shopping Centre, Fratton, underwent a massive revamp to improve its look and services.

The investment has seen the store add some new features and extend others.

This includes the introduction of more self-scan tills to make shopping quicker for the customers buying only a few items at a time.

Store manager Mike Stafford said: ‘The store has undergone some fantastic improvements in order to make shopping more enjoyable and convenient for our customers.

‘We have put in more basket or self-scan checkouts because that’s predominately what our customers prefer to use.

‘They are also in one place rather than split like they were before.

‘This enables us to manage them easier and ensure customer needs are dealt with.’

As well as the checkouts, the store’s George clothing department has been revamped and now includes additional ranges, such as G21. The new George fashion label champions new designers discovered by the George design team at Graduate Fashion Week.

The store has also extended its health and beauty offering, as well as improved its selection of convenience food such as sandwiches.

Mr Stafford added: ‘Our George clothing section was closed for five days while we moved the department around and added our new fashion line.

‘We had a massive relaunch and it is already proving to be a success.

‘With the health and beauty department, we expanded it and put everything in one corner for convenience.

‘We also made more room in the baby aisles because there wasn’t much space for pushchairs before so that should make a real difference.

‘The multi-million investment will provide our customers with even more choice under one roof, at great low prices.’