One of the smallest ferry operators in the country has signed a marketing partnership deal with Snows Motor Group.
Snows, which has franchises along the south coast, will cover the print costs of tens of thousands of tickets for the Hayling Ferry Service.
In return, the Pride of Hayling ferry will display Snows’ brand on its tickets and in the cabin of the vessel.
The ferry can carry 63 passengers and two crew members and is licensed by the Maritime Coastguard Agency.
In the past 12 months, ferry staff, led by senior skipper Colin Hill, have taken 50,000 passengers across the water.
He said: ‘We’re grateful to Snows for coming onboard with our tickets.
‘It’s lovely to see a responsible, trusted motor dealership working with one of the smallest ferry operators in the country.’
TV personality and former Royal Ballet dancer, Wayne Sleep OBE saw the first ferry off with the Mayor of Havant Faith Ponsonby last year. The reinstated ferry service is just east of the port of the city.
Snows group chairman Stephen Snow said: ‘We’ve been the driving spirit for motorists in and around the Portsmouth region for many years and we like to support local businesses where we can.
‘Hayling Ferry performs a public service by transporting passengers across the narrow mouth of Langstone Harbour between Eastney Point, on the Portsmouth side, and Hayling Island.
‘This great service, taking just a few minutes and starting some 200 years ago, saves commuters and schoolchildren the inconvenience and cost in having to detour 16 miles by road around the harbour to get to the opposite side just a few hundred metres away.’