Moving video bags PR firm a big nomination

A PR firm has been shortlisted for a national award after one of its emotional campaigns reached over 900 million people online.

Friday, 16th February 2018, 12:00 am
Polymedia director of client services Graeme Patfield and managing director Jo Kedward

Polymedia, which is based in Fareham, and Help for Heroes are both finalists in the Integrated Communications Campaign of the Year category at the PR Moment Awards.

The public relations consultancy’s Facing it Together campaign has had millions of online hits since its launch in 2017.

Other finalists include NOW TV’S Walking Dead promotion and campaigns run by Lynx and Durex.

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Simon Brown and Tempy Pattinson in the Polymedia created Facing it Together campaign video

Polymedia’s moving video featured Iraq war veteran Simon Brown, whose life was changed dramatically following a sniper attack, and five-year-old fundraiser Tempy Pattinson.

The video celebrated the bonds between Help for Heroes’ charity supporters and beneficiaries.

Within three hours, it had been viewed over 100,000 times.

It quickly made national news and the pair were invited on to ITV’s This Morning for an interview.

Simon Brown and Tempy Pattinson in the Polymedia created Facing it Together campaign video

More videos, which paired up Veterans and Help for Heroes staff, supporters and fundraisers were launched over the following 10 days, building the campaign’s audience even further.

Jo Kedward, managing director at Polymedia, said: ‘This was an incredibly rewarding campaign to work on, which involved the whole team at Polymedia working alongside Help for Heroes.

‘It connected with audiences on an emotional level as a truly integrated campaign, working across video, social media, print and broadcast.

‘We are incredibly proud to have worked with Help for Heroes on this campaign, and to have achieved recognition in the PR Moment Awards.’