new strategy to drive british beer exports by £100m

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THE BRITISH Beer & Pub Association has launched a new strategy to drive exports of British beer, the UK’s third biggest food and drink export, by £100 million over the next five years.

The strategy will include a new ‘export hub’ on BBPA’s website, bringing together brewers and potential overseas buyers.

The team will liaise closely with the government to set priorities for free trade agreements and break down trade barriers.

Food minister George Eustice said: ‘British beer is one of our food sector’s greatest success stories – with nearly £600 million worth exported to countries as far afield as Japan and New Zealand.

‘This is the first sector-specific strategy to launch since our ambitious export plan last year – testament to the hard work of the British Beer & Pub Association – and will put us in a strong position to boost international trade when we leave the EU.’

BBPA chief executive Brigid Simmonds said: ‘Beer exports were worth £583 million in 2016, third on the list of food exports from the UK. Our brewers produce thousands of fine beers, many in styles unique to Britain.

‘With the right strategy in place, there are real opportunities for growth.

‘Through working together and sharing best practice we can boost British beer exports and overcome existing barriers.

Fuller’s chief executive Simon Emeny added: ‘A strong export strategy is crucial for us – especially as we expand beyond the 82 countries we already export to.

‘We welcome this export strategy and the government’s support for it and hope that we can ensure that fantastic British beer can be enjoyed the world over.’