One man’s dream has taken £1m in orders in a month

GROWTH Troy Tappenden from Dream Doors
GROWTH Troy Tappenden from Dream Doors
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A FIRM that began its life 10 years ago in Gosport as the dream of a young entrepreneur has taken £1m worth of orders in one month.

Dream Doors began life as a single showroom, run by Troy Tappenden, who had £500 in his pocket and a dream to escape his nine-to-five job.

It is a kitchen facelift firm which offers its customers the chance to update their kitchen without needing the replace the whole thing.

It now has 35 showrooms nationwide, with another five set to open by the end of the summer.

And despite the recession and subsequent economic downturn, Dream Doors took £1m worth of orders in March alone, which is a new record for the firm.

The company’s results also show it increased sales by 25 per cent in the first quarter of this year compared to the same time in 2010.

Mr Tappenden said: ‘Dream Doors was up 18 per cent last year and by the same amount in 2009, all of which happened while we were in the teeth of the recession.

‘We’re already up 25 per cent on the first quarter of 2011, and that’s at a time when cuts are being made and consumer spending is still down.

‘We almost broke through the magic million a couple of times last year, and in February we sold more than £950,000.

‘It was only a matter of time before we reached our target; the next goal is to open our 40th showroom.’

The secret to his success is being able to offer something that saves people money at a time when belts across the country are being tightened by homeowners reluctant to spend out on refurbishment.

Mr Tappenden said: ‘It is tough out there, and we’ve had to work harder than ever before to promote our brand.

‘But it helps that we have a great concept, backed up with high-end products that are still very affordable.

‘Since most of our customers are either approaching, or are in retirement age, they aren’t worried about job cuts or redundancies, and most of them aren’t in a position to move home or undertake any large DIY projects.

‘They will happily spend a few thousand pounds – our average order value is around £4,000 – on improving their kitchen with made-to-measure new doors, worktops and a sink, and occasionally a new cooker and hob. Traditional kitchen companies miss out on this as they can only offer a complete new kitchen.’