A NEW ticketing system has been introduced at Portsmouth Football Club, which will see it able to gather customer data in a better way.
The club has launched AudienceView, which has allowed its sales process to be automated, run more cheaply, and sell tickets with hospitality online for the first time.
It will also allow the club to launch targeted fundraising drives.
Club engagement manager Mike Hall said: ‘We are very happy to have reached this vital milestone in our progress towards modernising our infrastructure.’
The system is being launched in stages, with the first tickets available for the match against Fleetwood Town on September 21.