Rolls-Royce is proving popular in Asia

Picture: Malcolm Wells

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THE super-luxury cars manufactured by Rolls-Royce in Goodwood are proving popular in Asia.

The firm’s chief executive, Torsten Müller-Ötvös, finished a tour of the continent with a visit to Manila to officiate at a ceremony marking the start of Rolls-Royce Motor Cars’ business in the Philippines.

He said: ‘I am delighted to report very pleasing growth across Asia.

‘Continuing success in existing markets and successfully executed entry into emerging territories forms a key part of our long-term sustainable growth plans.

‘Amid a backdrop of challenging market conditions for mass-luxury manufacturers, Rolls-Royce continues to observe good positive growth in China.

‘Highly discerning Chinese entrepreneurs seek to purchase individually tailored, pinnacle luxury goods.

‘This is reflected in sustained demand for bespoke Rolls-Royce motor cars in the region.’

Rolls-Royce Motor Cars is due to shortly begin production of its Wraith model, which was unveiled at Goodwood earlier this year.

Customers in Asia are to start getting deliveries at the end of this year.