A SERIES of nine Rolls-Royce cars have been released created in collaboration with some of British music’s most revered rock and vocal artists.
The first four of these bespoke cars were unveiled on Wednesday at the Sanderson Hotel in Fitzroia, London by the artists who created them in partnership with Rolls-Royce Motor Cars; The Who frontman Roger Daltrey CBE, Sir Ray Davies of The Kinks, and Giles Martin, son of songwriter and producer Sir George Martin and a world-renowned producer and songwriter in his own right.
The Roger Daltrey-inspired car has been pictured outside Tommy’s holiday camp from Ken Russell’s film Tommy – which in the 1970 movie was shot at Fort Purbrook, one of several locations used in Portsmouth.
All the stars were invited to the home of Rolls-Royce in Goodwood, to work with Rolls-Royce’s design experts.
The cars will be sold later in 2017, with a proportion of the value going to charities selected by each artist, including the Teenage Cancer Trust.
Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, said: ‘The enduring allure of Rolls-Royce has been encouraged over the years by some of the world’s most famous and important music icons.
‘This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities.’