Sir Ben battles a different kind of storm in TV advert

OLYMPIC hero Sir Ben Ainslie battles a desert sandstorm to reach his Land Rover BAR sailing team in an advertisement for the new Land Rover Discovery.
By The Newsroom
Published 16th Mar 2017, 05:55 BST
Updated 24th Mar 2017, 10:43 BST
A still from the Land Rover Discovery advert that Sir Ben Ainslie is inA still from the Land Rover Discovery advert that Sir Ben Ainslie is in
A still from the Land Rover Discovery advert that Sir Ben Ainslie is in

The 60-second advert was directed by Ridley Scott Associates’ Jake Scott and is being shown throughout February and March.

Jake said: ‘It was a great opportunity to work with Land Rover, especially for the launch of the new Discovery, which is a fantastic vehicle inside and out.

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‘I loved the idea of capturing the camaraderie between Ben and his sailing crew in the midst of an epic sandstorm.’

A still from the Land Rover Discovery advert that Sir Ben Ainslie is inA still from the Land Rover Discovery advert that Sir Ben Ainslie is in
A still from the Land Rover Discovery advert that Sir Ben Ainslie is in

The ad captures Sir Ben as he manoeuvres his way through a sandstorm.

Huge clouds of sand swirl around him as he handles the vehicle, turning sharply and avoiding trees to finally meet his team-mates at the storm’s edge.

They then head to the marina to hit the water in their specially-designed America’s Cup boat, a catamaran designed with support from Land Rover’s engineers.

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The advert shows the seven-strong crew demonstrating the vehicle’s Intelligent Seat Fold technology, which allows owners to configure the versatile seating through a dedicated app on their smartphone from anywhere in the world.

A still from the TV ad for the Land Rover Discovery starring Sir Ben Ainslie and the Land Rover BAR sailing team Picture: Land Rover UKA still from the TV ad for the Land Rover Discovery starring Sir Ben Ainslie and the Land Rover BAR sailing team Picture: Land Rover UK
A still from the TV ad for the Land Rover Discovery starring Sir Ben Ainslie and the Land Rover BAR sailing team Picture: Land Rover UK

Sir Ben, Land Rover BAR team principal and skipper, said: ‘The Land Rover BAR sailors are honoured to feature in the new TV campaign.

‘It was the first time the team had been involved in a production like this. It was a lot of fun, and we were taken outside of our normal environment for the shoot Seeing it come together on screen is a real moment for us.

‘We partnered Land Rover in our bid to bring the cup home, because they are a great British brand, and a fantastic engineering and technology business sharing a belief in the importance of design and innovation.

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‘The new Discovery showcases remarkable technology while also being a great family car – something I am much more aware of these days - that will even take my whole extended “sailing” family of seven big guys.’

Sir Ben’s Land Rover BAR team, which is based in Old Portsmouth, is competing in Bermuda for the 35th America’s Cup in June, and are top of the leader board heading into the final rounds.

Related topics:Land Rover