Streamed music service to shine light onÂ talentÂ
A STREAMED music service spearheaded by some of Portsmouth's finest business minds is hopingÂ to take on the likes of Spotify and Amazon Music.
Jeeni is due toÂ launchÂ next year and it hopes to shine aÂ spotlight onÂ a new generation of music superstars to help them build a global fanbase.
TheÂ streamed music service will allow its listeners to vote on who joins the platform, and it features a host of celebrities and experts to assist and guide new talent.Â
The company has already beenÂ endorsed by Richard Branson's Virgin Crowdboost programme.
Jeeni's development is led by Shena Mitchell, the woman behind Invest South and The Innovation Warehouse. Shena is joined byÂ entrepreneur Mel Croucher, who founded the first videogame company in the UK in Southsea.
Now, after a string of number one gaming titles and a long career promoting superstars like Prince and Eminem, Mel is heading up the Jeeni mission to turn undiscovered local talent into stadium headliners.
Mel said: '˜Jeeni has an office in California run by the same talent that launched iTunes for Apple, but you won't get me moving out there. Jeeni headquarters is staying right here in Pompey. It's a creative hub and a great talent pool, and this is where we belong.'Â
One of the world's top record executives has also joined theÂ team of talent-spotters.Â
Roger Watson, a Grammy Award record producer with 500mÂ record sales to his name, will be lending his experience toÂ the Jeeni project.
Roger said: '˜We all took the journey starting with our creative dreams, and we made it to the top. Now I want to give something back, and help the next generation of new talent to shine through. Jeeni makes that journey better, and fairer, and more rewarding.'Â
Jeeni has launched a crowdfunding campaign and plansÂ to go liveÂ on crowdfunding site Crowdcube onÂ September 1.