Survey shows local papers are important for estate agents

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A SURVEY commissioned by The News’s parent company, Johnston Press, has shown many homeowners know which estate agent they’d use to sell their home – even before they decide to sell up.

The survey, conducted by SPA Future Thinking, shows estate agents who advertise in their local paper are more likely to be chosen as vendors’ first – and often only – choice.

It showed 35 per cent of vendors who don’t read local newspapers already had a view on which agent to use before they entered the property market, compared to 56 per cent for those who do.