MCDONALD’S fans are in for a treat as a drive-through has reopened with a futuristic new look.
The fast food restaurant in Newgate Lane, Fareham has undergone a major digital makeover following significant investment from local franchisee Grant Copper.
It reopened after a six-week refurbishment and now has self-order kiosks, iPads on the tables and table service.
Mr Copper, from Portsmouth, started his career more than 30 years ago and owns and operates 19 restaurants in the area, including the one on Newgate Lane.
He said: ‘The digital makeover changes the way customers use the restaurant. Those who used to pop in for a quick bite are staying longer to use the tech we have on offer.
‘Ordering at the new kiosks makes it easier to think about food choices, whether that’s swapping fries for a side salad, or adding a fruit bag to their children’s Happy Meal.
‘These changes are designed to make our customers’ experience as positive as possible.
‘The new technology benefits everyone – from providing people with a chance to catch up on their e-mails in a relaxed environment, to offering mums a quick and easy way of ordering their food.’
Mr Copper, who was highly commended for Personality of the Year in this year’s Business Excellence Awards run by The News, added: ‘Having already seen customers react positively to these changes in my other restaurants, I’m excited to hear what people in Fareham have to say about the new features – and the modern, fresh new look of the restaurant.
‘I’ve been in the business for over 30 years and have seen the McDonald’s experience transform in this time.
‘Our restaurants are designed to suit the needs of people from any background who want to come in, grab a bite to eat or drink and enjoy the atmosphere.
‘I am dedicated to investing in the local area and in the development of my employees.
‘The digital makeover isn’t just for the enjoyment of customers, but for staff too.
‘The new staffroom benefits from the same facilities that our customers enjoy.
‘I’m confident this new look will be a welcome addition to the area and I’m looking forward to welcoming our customers in to show off the changes.’
The makeover of the restaurants is the company’s biggest and most ambitious ‘reimaging’ programme in its history.
Currently employing over 115,000 people, with almost 180 people working in Fareham, the company is in its 43rd consecutive quarter of growth thanks in part to ‘evolving the customer experience’ and its menu.