Thousands of people have signed an online petition against the rebranding of the Spinnaker Tower.
By lunchtime today, more than 5,000 had already signed the petition to council leader Donna Jones and her deputy Luke Stubbs.
The petition, launched by Pompey fan Alex Judd, proclaims: ‘Portsmouth is a proud city, with a deep, footballing heritage at its core.
‘The recent announcement by Portsmouth City Council to allow Emirates to paint the Spinnaker Tower in the colours of the city’s fiercest rivals - red & white - flies in the face of the loyal values of the city.
‘The very fact that the fans took ownership of the club, just two years ago, proves how the people of Portsmouth live and breathe football. To allow the colours of Southampton to stand tall on one of our city’s most prominent landmarks shows an incredible lack of empathy for the residents.
‘It must be stopped.’
At the other end of the M27 though Saints fans are taking a different view on the rebranding of the tower with their red and white colours.
They too have launched a change.org petition, directed at Prime Minister David Cameron and saying: Say YES to a Red and White Spinnaker Tower.