A CAMPAIGN has been launched to help the pub trade survive its toughest time of the year.
The Campaign for Real Ale (Camra) warned that the lack of trade in traditionally-quiet January could be the ‘nail in the coffin’ for struggling pubs, which are closing at the rate of 26 a week in this country.
The UK-wide campaign to encourage more people to drink in their locals will feature various pub owners and staff, including The George in Alton.
The pub industry employs more than half a million people and the pubs and beer industry adds £19bn a year to the UK economy.
Camra is calling on the government to freeze beer duty in the 2014 budget following the unprecedented 1p cut in 2013 and scrapping of the much-hated beer duty escalator – which added two per cent above inflation to beer tax year-on-year.