IT IS hoped a new website could be the key to attracting more visitors to Fareham.
It is dedicated to getting more people to go to its shopping area.
Fareham Borough Council has worked with business owners and traders to create the site, which goes live on Wednesday.
The idea came from a business breakfast held by the council with traders from the town centre in July.
The meetings work as a brainstorming session, where traders can directly put their views to the council.
Claire Burnett, head of regeneration at the council, gave details of the website launch to the third business breakfast held at the town’s Ferneham Hall yesterday.
Ms Burnett said: ‘We’re very keen to work constructively and positively with traders as they all have a huge interest in the town centre.’
The website will feature an alphabetical list of the 170 traders, with links to a page the trader will have access to change and update with details such as opening hours, job vacancies and links to existing websites.
There will be maps, event guides, parking information and offers.
Traders seemed pleased with the website, and one suggested that a tab be added to advertise vacant units.
Leader of the council Cllr Sean Woodward welcomed the positive response.
He said: ‘People can see what’s here and hopefully they will visit. We have independent and chain retailers.
‘It is a huge offer.’
Kathie East, from Kraftea Coffee Shop, on West Street, which opened in May, said: ‘The events I put on, I can only advertise on Facebook or on my shop window, so it will help advertise some of the groups, like the crafting group, that meets at my cafe.’
Maralyn Williams, from the Tourist Information Centre, added: ‘I think the business breakfasts are good as they keep you up to date with what’s happening. I’m not sure how it will work having people do their own thing on the website, but the town is looking a lot better lately.’
To find out more, go to fareham.gov.uk