University takes a stand against cosmetics adverts

A UNIVERSITY of Portsmouth researcher is standing up to cosmetic adverts that encourage women to change their appearance.

Thursday, 5th January 2017, 5:55 am
Updated Monday, 9th January 2017, 1:12 pm

Research from Dr Helen Ringrow revealed that the underlying theme in women’s cosmetics ads was that their bodies needed fixing.

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She said: ‘The language used tells women their faces, hair and bodies are always falling below some imaginary standard. It makes women feel they’re never quite measuring up.’