With the introduction of a 5p charge for plastic carrier bags in England, housebuilder Miller Homes is helping households prepare with a free stylish shopper giveaway.
The introduction of the charge for single use plastic carrier bags will bring England broadly into line with Scotland and Wales, where there have been charges for carrier bags since 2011 and 2014 respectively, helping significantly reduce the number of plastic bags going to landfill.
In support of the initiative, Miller Homes has designed a bag for life which it will be giving away to the first 100 people to register on its website using the following special link: millerhomes.co.uk/register?c=bagforlife).
Bags will also be distributed via its sales centres when customers reserve their new home (for a limited period only) and to all Miller Homes employees.
Tracey Lee, area sales and marketing director at Miller Homes, said: ‘We welcome and support the UK government’s bid to encourage people to reduce, reuse and recycle. As a business, one element of our business philosophy, The Miller Difference, is about helping our customers and employees to live more sustainably.
‘By launching our own bag for life, we hope to play a small part in helping them achieve this. To mark the launch of the carrier bag charge in England we will be running a campaign via our social media channels offering 100 free bags for life, therefore we would encourage people to keep an eye on our Facebook, Twitter, Pinterest and Instagram accounts for their chance to bag a stylish Miller Homes shopper.’
People in the UK use an estimated 10 billion plastic bags a year – more than 150 per person – and this accounts for a fifth of all plastic packaging used in the UK.
The carrier bag charge was introduced in a bid to reduce the number of plastic bags going to landfill.
Within the first year of the policy being launched in Scotland, 147 million less carrier bags were handed out in shops and businesses.
In Wales the charge led to a 79 per cent decrease in plastic bags taken in the first three years and in Scotland the number of ‘bags for life’ used quadrupled last year.