Good is not enough – only the great will do

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You don’t need me to tell you how to choose a great estate agent.

Not when the consumer champions at Which? have done the job for me, although to do it they have trusted estate agents to make videos. That’s right! Which? has put its trust in estate agents. Whatever next?

At a time like this, when there are few properties in the market and plenty of buyers chasing them, houses still don’t sell themselves. There is, after all, quite a process involved in finding a buyer and then getting to the stage where they hand over their money and you move out.

The agent filmed by Which? says sellers should always check their estate agent is a member of a professional body and follows a code of conduct.

He says a great agent will be able to justify a valuation of your property by demonstrating values achieved for similar properties recently.

That great agent can also pick out the best features of your property during an appraisal and relay them back to you sufficiently well to create the best impression should you be there to buy. You’ll know if he has it right!

While a good agent may give you pride of place in his shop window, a great agent will advertise your property both online and in local property papers.

And, lastly, a great agent will have a list of potential buyers – not only that, but he will have qualified them to make sure they are financially fit and able to buy. Luckily this agent can tick all those boxes and has plenty of happy customers who can verify professional ability. As the market gears up for the New Year push, it’s important that you make the right choices in selling your home. Above all you need an agent who will work hard and pull all the various parts of the deal together to reach a successful conclusion.

People often refer to the great and the good, but there are times when good is not enough and only the great will do!

Colin Shairp

Director, Fine and Country Southern Hampshire