Never underestimate the power of the web

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Never underestimate the power of the internet when selling a property, says local estate agency Fox & Sons in Portsmouth.

Having your property featured on the most popular and powerful property search websites is key to selling your property; especially given that 95 per cent of all home movers start their property search online (YouGov, January 2014).

‘We understand that the best on-line exposure for your property gives us the greatest chance of achieving the best possible price,’ says Alistair Badcock, Branch Partner at Fox & Sons.

‘We advise sellers to look at which web portals estate agents will present their property on and instruct an agency that can put their property in front of the most potential buyers.’

Research shows that the two dominant property search portals are Rightmove and Zoopla and unless properties are featured on both of these websites then sellers could be missing out on exposing their properties to a third of buyers looking online.

Losing a third of your potential buyers could have the potential of not maximising the value of your property and therefore sellers should strongly consider using an estate agent that uses both of the two dominant property portals. Fox & Sons places properties on both of these key sites as well as its own website.

If you have a property to sell and would like to arrange a free market appraisal on your home, contact the local Fox & Sons branch on (023) 9267 1110 or email