Britain’s boob jobs are getting smaller - with women opting for the athletic ‘gym body’ look over super-sized breasts, according to new data.
In just ten years the average breast size achieved through surgery has plunged from an F cup to a more modest C.
The figures also revealed a change in the shape of implants, with the focus on front cleavage giving way the ‘sideboob’ which complement current clothing fashions.
However, northern women are still opting for bigger breast ops, with an average one-cup size boost over their southern counterparts.
The biggest average breast ops are carried out in Hull, according to the figures from operations conducted by the Transform Cosmetic Surgery in 2015.
Women in Edinburgh opted for the smallest size - an average size C - just like
their counterparts in Newquay, Cornwall.
Steven Taylor, marketing director at www.transforminglives.co.uk, said women are shunning the overblown style of Katie Price in favour of a more demure Taylor Swift look.
“We are seeing a trend towards women opting for the high-fashion toned model look,” he said.
“A toned athletic look is currently favoured over a more sexualised and glamorous look.
“It is fascinating to see how women’s views of the perfect body shape have developed in a decade and how the celebrities they have referenced most during consultations with our surgeons have changed.”
Despite the overall drop in size, demand for breast augmentation has never been bigger and demand has risen to its highest-ever level.
Manchester and London are the most popular cities for boob jobs at Transform’s clinics.
The figures also revealed a dramatic change in the role models women choose when aiming for the perfect breasts.
In 2006 Pamela Anderson had the boobs most women wanted to emulate and in
2012 Kim Kardashian topped the list.
This year her smaller-chested supermodel sister Kendall Jenner was voted as
having the most enviable boobs.
A quarter of women now say they have augmentation to improve the side profile of their boobs, driven by the modern trend for ‘minimalist’ clothing.
The average age for a breast op is 26 - with 35 per cent of patients using finance to pay for their op.
Over the past ten years women in Manchester have had the equivalent of 15,837 pints of
silicone pumped into their breasts, and London 10,559 pints, making Manchester the overall ‘breast’ capital of the UK.
MOST POPULAR BREAST SIZE IN EACH YEAR:
2006 - UK F, North E, South DD
2007 - UK F, North F, South DD
2008 - UK E, North E, South F
2009 - UK DD, North DD, South D
2010 - UK F, North F, South DD
2011 - UK DD, North DD, South D
2012 - UK DD. North, F, South D
2013 - UK D, North D, South D
2014 - UK D, North D, South C
2015 - UK C, North D, South C
2016 - UK C, North C, South C
THE MOST REFERENCED CELEB IN EACH YEAR:
2006 - Pamela Anderson (pictured left)
2007 - Victoria Beckham
2008 - Jodie Marsh
2009 - Heidi Montag
2010 - Katie Price
2011 - Kelly Brook
2012 - Kim Kardashian
2013 - Beyonce
2014 - Nicole Scherzinger
2015 - Taylor Swift
2016 - Kendall Jenner (pictured right)