Almost a quarter (23 percent) of Brits admit that they try to make their holiday look better than it actually was on social media, according to new research compiled by Park Plaza® Hotels & Resorts.
Keen to brag to friends, over half (52 percent) of the 2,000 Brits that took part in the study admitted they carefully edit their pictures to make the view look better, with 62% applying filters to alter the sky colour before posting them online. More than a quarter (26 percent) admit they have even gone to the effort of searching for the ideal backdrop in order to make the perfect photo.
As thoughts turn to summer holiday planning for 2019, Park Plaza® Hotels & Resorts surveyed the nation to find out how social media influences our holidays.
The findings revealed that spotting a destination on a friend’s Instagram or social media page (28 percent) is more influential when deciding a holiday destination than advertising (19 percent). It seems that we’re not ready to follow in the footsteps of the Kardashians, with only one in ten (9 percent) admitting that celebrities influence their holiday choice.
Getting the perfect shot is a time-consuming business though, as Brits spend an average of seven minutes finding the perfect backdrop before spending further five minutes editing each image. With an average of four shots posted per day, over five and a half hours of precious holiday time is spent perfecting pictures during a one-week break!
The trend for hotdog legs seems to on the wane (7 percent) and it seems we’re a cultured bunch, still preferring to photograph landmarks (68 percent) and sunsets (59 percent) than food (38 percent) and selfies (36 percent). The trend for photographing food seems to have slowed too, with our culinary adventures only coming fourth (38 percent) in the top ten of things we like to capture. When it comes to where we rest our weary feet, Londoners are twice as likely (33 percent) to take images of their hotel room than those from the South West (14 percent) and meanwhile people from the North East are more likely to take selfies than the Welsh (46 percent vs. 29 percent).
Picture Perfect – The Top 10 Things Brits Love to Photograph on Holiday:
- Landmarks (68%)
- Sunsets (59%)
- Friends / family (47%)
- Food (38%)
- Selfies (36%)
- Drinks (27%)
- Hotel room (23%)
- Hotdog legs (7%)
- Bathroom (6%)
- Celebrity haunts (5%)
While just 15 percent of holidaymakers admitted they would replicate images they had seen on social media feeds during their holiday, nearly half (42 percent) said that perfecting their photos for social media means they miss out on enjoying their experience, with almost a third (30 percent) claiming they’d like to spend less time posing during their escapes.
Understanding the desire to create ‘instagrammable’ moments, while not wasting precious holiday time, Park Plaza® Hotels & Resorts is offering inspiration to capture perfect images on its London Revealed Instagram page. Featuring locations around the capital and within its hotels where guests can capture the perfect image, the photogenic spots will eliminate the need to search for the perfect backdrop and allow guests to spend more time immersed in their experience rather than their camera.
Influencer Scarlett London was the first to see the curated Instagram guide, and commented: ‘“We all love to share amazing photos of our holidays on social media but sometimes it can be hard to find the best places to capture them, which is why the guide that Park Plaza has created is so handy. Not only does it tell people exactly where to go to get those picture-perfect shots, but it also means everyone can stay in the moment and make the most of their breaks to London.”
Daniel Pedreschi, Regional General Manager UK at Park Plaza® Hotels & Resorts added: “The survey shows that guests want to capture the best shot without ‘forfeiting’ precious time on holiday to find photogenic locations. So, we’ve done the work for them and compiled the best locations within our hotels and across the capital to show them exactly where to get the perfect photograph so it’s less researching and more relaxing!”