Asda store took £8m in run-up to Christmas

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HAVANT'S Asda store took more than £8m in the two weeks leading up to Christmas, the company has revealed.

Last Thursday – December 23 – was still the chain's busiest festive day with a record four million customers in its 384 UK supermarkets.

But the fortnight leading up to Christmas saw 11 stores record sales of more than 7m, compared with the nine that passed the figure in 2009.

Havant joined the store in Boldon, Tyne & Wear in taking over 8m.

While Asda has not disclosed trading figures for the period, it described the run-up to Christmas as good and said it was 'pleased with the continuing momentum'.

Asda chief executive Andy Clarke said the chain increased efforts to make sure deliveries got through and that stores remained open during the snow.

He added: 'The combination of bad weather and people working hard to budget this year has meant the Christmas shop has been spread across a longer period of time, with shoppers making a couple of trips to stock up for the festive season.'

Asda said many customers opted to split their big shop over two trips this year.

The supermarket giant said it wheeled out snow ploughs more than 1,600 times and used almost 4.5 million tonnes of salt to keep paths clear of ice.

The company also opened 105 of its stores on Boxing Day this year, in 'response to feedback from customers'.