WOMEN are being urged to donate their unwanted bras to help keep the air ambulance flying and saving lives.
For the second year, the Hampshire and Isle of Wight Air Ambulance is running its Bag up Your Bras campaign to help raise funds.
Secondhand bras can be recycled and then distributed and sold on to women in West Africa who often cannot afford new ones.
John Perry, the chief executive of Hampshire and Isle of Wight Air Ambulance, said: ‘This is a fantastic initiative which is so worthwhile, and has advantages for us all.
‘Our recycling partners Bag It Up have arranged for these bras to be sent out to Africa, and we are very pleased to be able to do something for others, whilst raising funds to help keep your air ambulance flying.
‘Please help by bagging up all unwanted bras.’
If you want to make a bra donation you can bag them up and put them in Hampshire and Isle of Wight Air Ambulance’s yellow recycling banks.
They can be found at community spots and supermarkets around the area.
To find your nearest bank call the charity on (023) 8033 3377 or visit the charity’s website at hiow-airambulance.org.uk.
Make your donations by May 26 if possible.