RECENT research from the prestigious Aberdeen Group has highlighted a widening gap between companies that are managing to beat sales targets despite economic conditions, and those that are lagging behind.
The difference appears to be down to investing in sales skills rather than slashing margins and trying to compete on price.
Jonathan Russell, Director of Langstone-based Sandler Training, said: ‘Investment in training is on the rise among ambitious companies committed to protecting their product and service being undermined by competitors looking to steal market share by driving prices down – often to unprofitable and unsustainable levels.’
Sandler Training specialises in supporting visionary businesses to build sustainable, incremental business growth.
Sandler is offering business leaders in the region a free booklet – Why Sales People Fail and What You Can Do About It.
To get your copy, please visit hampshire.sandler.com and download it for free.
You can also find more details about the company on line.