EMPLOYEES of a Portsmouth shop have staged an effort to tackle loneliness.
Staff of the Co-operative food store in Winston Churchill Avenue waved placards in the street to raise awareness of loneliness, which affects three in 10 people in the south of England.
The Co-operative is starting a two-year campaign with the British Red Cross to raise money and confront loneliness.
Manager Jillian Miles said: ‘Loneliness and isolation, which is perhaps the last great social taboo in the UK, does not discriminate.
‘It can affect the young and old, the fit and unwell, those living in cities, but also those living in communities like ours.
‘We intend not only to raise money but also highlight the issue of loneliness before developing long-term solutions.’