Car dealership group becomes city’s largest 

Neil McCue, Group Board Director, Snows Group, left, with Stephen Snow, Snows Group Chairman,
Neil McCue, Group Board Director, Snows Group, left, with Stephen Snow, Snows Group Chairman,

ONE of the leading motor names in the south has acquired a single-site dealership selling Abarth, Fiat, Mazda and Peugeot marques in Portsmouth.

Perrys Portsmouth Fiat, Perrys Portsmouth Mazda and Perrys Portsmouth Peugeot, by the A27 in Walton Road, Farlington, was bought for an undisclosed sum by independent Snows.

The dealership has been rebranded Snows Fiat Portsmouth, Snows Mazda Portsmouth and Snows Peugeot Portsmouth. 

In a new addition, Abarth, the performance hatch arm of the Fiat marque, is being brought to the site, as Snows Abarth Portsmouth. 

Stephen Snow, Snows Group chairman, said: ‘This is another strategic acquisition for the business, further strengthening our offering to the Portsmouth region and creating economies of scale in a highly competitive market.

‘We already represent Fiat in Southampton, the Isle of Wight and Sarisbury Green and it’s great to be able to do the same in Portsmouth.

‘Owning the Mazda franchise in Portsmouth complements the Mazda franchise we acquired in Chichester at the start of this year. 

‘Furthermore, we’re able to fly the Peugeot flag here as well, dovetailing with our other Peugeot dealerships in Basingstoke, Chichester, Newbury and Romsey.’

Neil McCue, group board director, Snows, said: ‘We warmly welcome Perrys staff to Snows and look forward to meeting customers at our new Abarth, Fiat, Mazda and Peugeot site in Farlington. Now representing eight brands, the acquisition makes us Portsmouth’s largest dealer group.’

Snows, representing 18 marques overall, operates in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey, West Sussex and Wiltshire.

A number of employees at Perrys have been transferred to Snows, which employs more than 835 people and is headquartered in Southampton.

Snows has a turnover of more than £310m and is 50th in the Automotive Management 100, which lists the largest 100 UK automotive retail groups in the UK. Perrys Group is listed 26th, with a turnover of £614m-plus.

With the new city franchise, Snows has a total of 49 franchised dealerships, 11 specialist used vehicle outlets, five manufacturer-approved repair centres and a specialist accident repair centre.