Coca-Cola is exploring launching a range of cannabis-infused drinks to help ease pain and inflammation.
The soft drink giant confirmed that it is 'closely watching’ the expanding use of a cannabis element in drinks.
However the beverage company has stressed that it is interested in the pain relieving properties of marijuana to treat pain but not to get users high.
Reports yesterday suggested that the Coca-Cola Company was in talks with a Canadian cannabis company to create a health drink infused with cannabidiol, a naturally occurring non-psychoactive compound derived from the cannabis plant.
Shares of the company, Aurora Cannabis, closed up nearly 17% on the Toronto Stock Exchange after reports of interest from Coke.
However a Coke spokesman said the beverage giant has made no such decision.
‘Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.
‘The space is evolving quickly,’ Kent Landers said.
Cannabidiol, or CBD, does not produce the high commonly associated with marijuana.
It is believed by many to have anti-inflammation and pain-relieving properties, and numerous CBD-infused products have emerged recently.
Coke's interest is another indication of the growing acceptance of cannabis by established companies and of the importance of Canada to the development of those businesses.
Marijuana becomes legal across Canada on October 17. Cannabis companies from the US - where marijuana remains illegal at the federal level - have flocked to Canada to raise funds and establish businesses.
American companies interested in making a play in the cannabis space can try things out in Canada without risking doing something illegal at home.
Constellation Brands, a giant spirits company that counts Corona beer among its labels, bought a multibillion-dollar minority stake in Canopy Growth, a Canadian medical marijuana producer.
Hemp and marijuana are both cannabis plants, and both contain CBD, which can be extracted as an oil that can be added to everything from dog food to hand lotion to drinks.