Increase in demand sees 12 new jobs created at Portsmouth toy firm

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A PORTSMOUTH toy company is expanding thanks to increased customer demand.

Bladez Toyz, which is a market leader in remote-controlled toys and gadgets, has signed up to a third office at Portsmouth Technopole, the 20,000sq ft building in Kingston Crescent – adding 12 jobs in the process.

Founded by entrepreneur Iain Morgan, Bladez Toyz now has an extra 371sq ft of open-plan space, adding a third to its footprint.

Iain, 36, an ex-pupil at Mayfield School in Portsmouth, founded the design-and-distribution firm following a £100,000 investment win on ITV’s Tycoon, the brainchild of millionaire businessman Peter Jones of BBC Two’s Dragons’ Den fame.

Iain said: ‘Demand from customers and high street retailers has been extraordinary and we’re flat-out, especially with Christmas rapidly looming.

‘We’re constantly expanding our product range, which is now at 30. The design and distribution aspects meaning we’ve happily need to take one-third more space at the Technopole, our highly supportive business premises for seven years.’

Two years ago Bladez Toyz landed a milestone contract with Lucas Licensing, which is responsible for licensing and merchandising activities relating to Hollywood blockbuster Star Wars.

Stephen Brownlie, the senior centre manager, at Technopole said: ‘Bladez Toyz is very much a home-grown business success story, with British design and distribution generating local employment, driving innovation and creating other jobs through the regional supply chain, such as transport, accountancy and legal services.

‘Iain and his team are an inspirational example of a firm here at Portsmouth Technopole which has grown from strength to strength.’