HERE is the new look for the Spinnaker Tower that thousands across the Portsmouth region called for.
Airline giant Emirates and the city council have put together a blue, white and gold design for the landmark as part of its rebranding.
It comes after the original plan to paint the tower mainly red was met with huge opposition partly because it is the colour of Southampton Football Club.
The public had a big say in what the revised plans should be – and the only red left remains on the Emirates logo and around the cafe.
And it’s good news as the council will still net £3.5m from Emirates as part of the deal to sell off the tower’s naming rights, despite the original design being scrapped.
Councillor Donna Jones, leader of Portsmouth City Council, went back to the drawing board in response to public opinion.
There were lots of calls for blue because of Portsmouth’s association with the colour, something I understand having lived in the city all my life, and there was a lot of support for the inclusion of Emirates’ gold in the design.Councillor Donna Jones, leader of Portsmouth City Council
She said: ‘We have listened to the public, and created a new blue, gold and white design that is in keeping with suggestions from residents.
‘This means we can move forward with the partnership with Emirates that will bring in £3.5m to support services for our residents, and gives us a unique opportunity to promote Portsmouth around the world.
‘I want to thank everyone who took the time to send us their suggestions for the design. There were lots of calls for blue because of Portsmouth’s association with the colour, something I understand having lived in the city all my life, and there was a lot of support for the inclusion of Emirates’ gold in the design.’
An additional £1.5m will be spent by Emirates advertising the city on flights, magazines and VIP lounges.
The structure will be renamed the Emirates Spinnaker Tower and repainted in time for the America’s Cup World Series next month.
Emirates president Sir Tim Clark said: ‘We take our responsibility as a sponsor very seriously.
‘We listened to the feedback and worked with the council to adapt designs in order to create something Portsmouth residents will be proud of.
‘This is an exciting time for the city.
‘The eyes of the world will be tuning in to watch the America’s Cup World Series, an opportunity to showcase the very best of Portsmouth.’